Golf ball innovation has taken many twists and turns over the years, and while most of the time the emphasis is strictly on big picture traits, there have also been some very cool outside the box innovations as well. Bridgestone Golf has long been at the forefront of both types of product creation, but today’s introduction of the new e12 SPLASH might just take the cake.
Bridgestone E12 SPLASH Golf Balls
The E12 has become a very popular golf ball within Bridgestone’s non Tour B options. Built around a low-compression core which creates softer overall feedback, the E12 also uses the company’s unique Contact Force Dimple pattern which aids in improving both energy transfer as well as overall spin control. At its foundation, the E12 is a golf ball which offers launch, speed, and distance.
In fact, it is those traits which made it the perfect candidate for Bridgestone’s newest coating innovation, which is where the SPLASH name comes it. Yes, the initial thought of tagging a golf ball with the “splash” title might create some not-so-positive mental connotations for some, there is most definitely a rhyme and a reason.
The new RPL-X Coating on the E12 SPLASH is the first of its kind in that it is a true hydrophobic application. What does that mean? According to Bridgestone, it creates superior performance in the rain and/or muddy conditions, hence the SPLASH name.
“We’re thrilled to launch the first ball that delivers truly superior performance in wet conditions. The RPL-X Coating on the new e12 SPLASH is the result of years of dedicated development and represents another breakthrough manufacturing innovation from Bridgestone’s world-class engineering team. For golfers who play in wet or muddy conditions, the e12 SPLASH is a performance game-changer.”
Adam Rehberg, Sr. – Marketing Manager of Product for Bridgestone Golf.
As if that unique innovation wasn’t enough to strike some curiosity for the “mudders” among us out there, especially as the seasons begin to change, they are also applying MindSet to the new E12 SPLASH. By now you know the story of MindSet, and while some may love it or leave it, having it come standard on an E-Series golf ball is a savvy move by Bridgestone.
The Details
Bridgestone will be releasing the E12 Splash to retail on 10/10/25 and they will be coming in at $34.99 per dozen. As always, being the #1 Ball Fitter in Golf, Bridgestone offers an in-depth Golf Ball Selection Guide for those seeking more information on if the E12 SPLASH could be the right ball for them.
